Blog Article

Seven Ways to Show Donors You Care (Infographic)

Even if you don’t have the time or person-power to host stewardship events, there are some simple ways to leverage your donor data to tell them you care.

Blog Article

9 Tips to “Master” Writing for the Web

As higher ed marketers, we are cons

Marketer's Guide

How To Build a Persona

Download this How-To Guide to learn more about creating target audience personas.

Blog Article

5 Easy Ways To Boost Year-End Fundraising

December is fast approaching, and as the temperatures cool, it’s time to start thinking about your institution’s year-end fundraising plan.

Blog Article

How To Get More Done By Cleaning Up Your Inbox

According to Phil Simon’s book, Message Not Received, people who put in 50-hour work weeks often spend 15 of those hours in their inboxes.

Blog Article

eduWeb 2016 Attendees Answer: What Keeps You Up at Night?

For the past few years, we’ve traveled to higher education marketing conferences across the country asking attendees a simple question. “What keeps you up at night?”


How To Build a Marketing Plan: A Guide for Creating an Integrated Marketing Plan for Your Community College

Whether your goal is to grow enrollment, drive giving or simply build awareness of your offerings within the community you serve, knowing

Blog Article

5 UX Lessons I've Learned Since Joining VisionPoint

For all of you budding UX professionals out there, here’s a sample of the things I’ve learned in my career at VisionPoint

Blog Article

How It’s Made: Transforming a Community College Website

After months of preparation, College of The Albemarle’s new website has launched!

Blog Article

Beginner's Guide to Launching Digital Ad Campaigns for Higher Ed

Getting started with digital advertising can be overwhelming. Many higher ed marketers are left asking the simple question, "where do I begin?”

Blog Article

Where Are They Now: Our Most Recent Intern Success Stories

Over the past year, we have had the privilege of working with some outstanding interns.

Blog Article

VisionPoint to Present at the 2016 eduWeb Digital Summit

In just one week, we are heading to Denver, Colorado to spend four days at the 2016 eduWeb