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NCMPR 2017 Presentation - Mission Impossible

A Comprehensive Community College Website Redesign

Anne Arundel Community College recently accepted a seemingly impossible mission – to build a new website amid multiple challenges, including outdated technology; an abundance of irrelevant content; conflicting ideas about how to position the institution; a college community resistant to change; and the need to rethink how the college viewed its website audience, content and accountability. 

Learn how the college successfully transformed its website (without self-destructing) into a user-friendly marketing platform, delivering a consistent and clear message about a complex institution and its offerings.

NCMPR 2017 Presentation - Mission Impossible

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