There's one site traffic trend every higher ed institution shares: the rise of mobile. Mobile traffic has eclipsed desktop traffic in the US, and Google has all but kicked fixed-width sites to the corner. The cost of a ground-up redesign can seem prohibitive, but one thing's for sure: postponing a responsive redesign is no longer an option.
This presentation, given at the 2017 OmniUpdate User Training Conference, shares the story of how VisionPoint and West Valley College (WVCC) worked together to convert WVCC's from fixed width to responsive in just 60 days, and what that helped the school achieve. In it, you'll find:
- A look at why it's better to convert your current site now, instead of waiting until you have money for a complete redesign
- A peek into the process of converting the website
- Results of site update (including a 1,564% increase in website goal completions)