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Define Yourself:

Branding a College that is Everything to Everyone

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this presentation to learn the steps to create and launch a new college brand platform by:

  • Defining goals

  • Defining clear brand values and attributes

  • Developing differentiators and a compelling brand story

  • Building advocacy and brand evangelists

  • Creating a visual mark and supporting system that clearly communicates the new brand

Define Yourself:

Download this resource (it's free!)


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