There are two keys to any brand-driven marketing strategy. The first is to ensure you have a true, compelling brand story to tell. The second is to tell that story in the most compelling ways possible to the right audiences.
Download this presentation to learn how Gardner-Webb University embraced a brand-driven marketing approach that led to record numbers, including a 10.3% increase in undergraduate enrollment and a 24% increase in conversion of undergraduate admits to enrolled students.
Presentation highlights include:
- How targeting fewer students can actually lead to higher enrollment
How to build brand awareness at the top of the funnel and nurture leads toward conversion at the bottom of the funnel
- How to determine where to invest–and where not to invest–finite marketing resources to achieve the greatest return on investment