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The Anatomy Of An Integrated Marketing Program

(And How To Build Your Own!)

Whether your goal is to grow enrollment or to drive giving, knowing how to make a splash in a strategically sound and cost-effective way leaves many higher education marketers scratching their heads. Where do I begin? How do I prioritize a limited budget? What initiatives should I invest into?

This presentation offers higher ed marketers:

  • A step-by-step process for building an Integrated Marketing Strategy and Plan

  • Sample documentation throughout the process

  • Tips to get executive level support (and money) to make it all happen

The Anatomy Of An Integrated Marketing Program

Download this resource (it's free!)

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