The target audiences for many programs are notoriously narrow. You’re looking for the perfect blend of professional experience and academic preparation. You want people whose schedules and situations align with your program’s format and function. In these waters, a wide net won’t work.
Promoting niche programs means revving up message customization and audience segmentation so that your marketing targets and reaches the people who will be moved to take action. That’s where sophisticated digital marketing comes in, and VisionPoint specializes in helping higher education institutions launch and manage campaigns that generate results.
While many vendors shy away from smaller digital marketing efforts, our team specializes in stretching lean budgets to achieve big returns.
Download this one-sheeter to get more information on our digital marketing offerings.