Learn more about how UC Santa Barbara and VisionPoint partnered to launch a brand new program and drive 800 leads through integrated marketing. A few highlights from our collaboration:
- To help align the messaging with students who truly fit, VisionPoint collaborated with the MTM’s internal team to develop a set of prospective student personas (i.e. fictional characters who represent subsets of the target audience).
- An integrated approach to marketing that leveraged a multi-channel media plan of engagement-focused digital and traditional advertising, coupled with content marketing, to drive qualified prospective student leads to deepen their relationship with the MTM.
- Our success in generating more than 800 qualified prospective student leads in four months of execution (with a target enrollment of 20 students).
Download the case study to learn more about how we did it.