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From Zero to 800 in One Marketing Plan:

A VisionPoint Case Study

Learn more about how UC Santa Barbara and VisionPoint partnered to launch a brand new program and drive 800 leads through integrated marketing. A few highlights from our collaboration:

  • To help align the messaging with students who truly fit, VisionPoint collaborated with the MTM’s internal team to develop a set of prospective student personas (i.e. fictional characters who represent subsets of the target audience). 
  • An integrated approach to marketing that leveraged a multi-channel media plan of engagement-focused digital and traditional advertising, coupled with content marketing, to drive qualified prospective student leads to deepen their relationship with the MTM. 
  • Our success in generating more than 800 qualified prospective student leads in four months of execution (with a target enrollment of 20 students).

Download the case study to learn more about how we did it. 

Download the case study.


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