College of The Albemarle (COA) has always offered an incredible array of opportunities to would- be students. Despite this, when we first met, COA was mired in a five-year enrollment decline, a slide that was worsening with the economic recovery as students and families refocused their sights on four-year institutions. Consequently, COA was seen as a second-tier choice. But through a comprehensive rebrand, COA took control of its own brand story and reintroduced itself.
What’s more, by aligning that message with the right audiences, COA drove an 5% enrollment increase – reversing the declining trend in just the plan’s first year.
Download the full case study to learn about how we did it.