Case Study

From Zero to 800 in One Marketing Plan: A VisionPoint Case Study

Learn more about how UC Santa Barbara and VisionPoint partnered to launch a brand new program and drive 800 leads through integrated marketing.

Blog Article

A Time to Shine: Recapping NCMPR's 2017 National Conference

The 2017 NCMPR National Conference was an incredible opportunity to learn from the best and brightest higher education professionals, and we wanted to share some highlights with you.

Image of a pie chart on an easel.


From Fixed Width to Responsive in 60 Days How one school did it, and you can, too.

There's one site traffic trend every higher ed institution shares: the rise of mobile.

Blog Article

The Intern Insider: How to Make the Most of Your Internship

Having a chance to intern for VisionPoint Marketing has been one of the greatest experiences in my growing professional career.


NCMPR 2017 Presentation - Mission Impossible A Comprehensive Community College Website Redesign

Anne Arundel Community College recently accepted a seemingly impossible mission 

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Marketer's Guide

Persona Starter Kit for Community Colleges: A Higher Ed Marketer's Guide

It's key in all of your marketing and communications efforts to keep your audience top of mind.

Case Study

The Power of Brand-Driven Marketing: How NC's Oldest Community College Reversed a 5-Year Enrollment Decline in Just One Year

College of The Albemarle (COA) has always offered an incredible array of opportunities to would- be students.

A picture of a blue pencil with pencil shavings.

Marketer's Guide

Mastering Writing for Your Higher Ed Website: A Marketer's Guide

As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things.

Marketer's Guide

VisionPoint Offers Digital Marketing

The target audiences for many programs are notoriously narrow.

Blog Article

Seven Ways to Show Donors You Care (Infographic)

Even if you don’t have the time or person-power to host stewardship events, there are some simple ways to leverage your donor data to tell them you care.

Blog Article

9 Tips to “Master” Writing for the Web

As higher ed marketers, we are cons

Marketer's Guide

How To Build a Persona

Download this How-To Guide to learn more about creating target audience personas.