Image of a musician with guitar case standing on the subway platform watching a train go by.

Presentation

Three Chords and You're an Analytics Rock Star Mastering the Essentials of Analytics

This presentation will help you learn the language and essentials of data, all with an eye on helping you understand and measure the long-term impact of your marketing content.

Mastering Google Analytics is key to becoming an effective marketer — in higher ed or any business.

Blog Article

The Vocabulary of Google Analytics: An Introduction

Wouldn’t it be great if you could read the minds of all the visitors to your website?

Blog Article

GDPR and Higher Ed: Are You Ready?

The GDPR goes into effect on May 25, 2018, signaling a huge change in personal data privacy.

Blog Article

20 Tips for Writing Search Engine Optimized Content for Your Higher Ed Website

By now, you’ve probably heard the old joke: Where’s the best place to hide a body? On the second page of Google results.

Inattention to website accessibility can seriously impact your website users —and the reputation of your higher ed institution.

Blog Article

Website Accessibility: A Primer for Higher Ed

If you are managing a higher ed website, you need to be paying close attention to the responsibilities and challenges of website accessibility.

Integrated Marketing: Higher Ed Marketing 101

Blog Article

Integrated Marketing: Higher Ed Marketing 101

In higher ed, integrated marketing is key to the all-important conversion at the end of the engagement funnel. But what exactly is it and how do you implement it?

Facebook Logo

Blog Article

Higher Ed Marketing SOS: Help—Facebook is Killing My Page!

As an agency specializing in higher ed marketing, VisionPoint has been creating social media strategies for colleges and universities for a long time. Over the years, we’ve seen a lot of changes in the social media landscape as platforms come and go and adapt to evolving user expectations. If there’s one thing we can say with certainty about Facebook, it’s that the social platform embraces change on a regular basis. Now, it looks like it’s time for another Facebook change and this one is “bigger than the average tweak.”

Think of your higher ed marketing strategy as a game plan

Blog Article

Higher Ed Marketing 101: Strategy vs. Tactics

Strategy vs. tactics. These terms are often a real source of confusion for marketers, even experienced ones. You can write the most beautiful strategic plan in the world, but if you fail to think about and incorporate tactics (the tools and techniques to execute it), the plan usually sits on a shelf without ever actually being implemented.

Image of a hand over a chess board

Marketer's Guide

7 Steps For Building an Integrated Marketing Strategy & Plan

We’ve heard from many a school that integrated marketing is not as easy as it sounds. Of course, it’s not that their marketing is intentionally disjointed; it’s just an unfortunate byproduct of their organizational structure and resource limitations. Let's talk about how to change that.

Blog Article

How to Read a Digital Marketing Report

A key part of being a digital marketer is reading and analyzing analytic reports. Reports give marketers insights into what’s working and isn’t working in a digital marketing campaign. With so many different metrics, marketers can be at a loss at where to begin. If you’re finding yourself a little lost in the metrics you’ve come to the right place!

Blog Article

Big and Bold: UNC Charlotte Launches New Website

Emblazoned on the front of the new UNC Charlotte homepage, these big and bold words usher viewers into the redesigned website. Behind the text, eye-catching videos flash, showcasing the overwhelming variety of opportunities at UNC Charlotte - from a dance class to a percussion concert to a football game. Engaging, user-friendly and vivid: the website has been completely transformed.

Picture of the Charlotte, North Carolina, skyline

Case Study

Finding Success: One Brand, Many Digital Marketing Strategies

The University of North Carolina at Charlotte is a rapidly growing urban research university. Though that's a point of pride, it also presents a very real challenge: an increasing number of programs across campus that need support in driving inquiries and enrollment

Pages