Donna Mercer knows that the best marketing strategies are created from all the individual pieces of the marketing puzzle fitting together. That’s why her blended background in business-to-consumer markets, media management, operations, market research and consumer insights make her the ideal marketing strategist.
At VisionPoint, Donna takes in all the individual components of our clients’ situations and goals, and uses her depth of experience to bring them together to execute a winning strategy. She works simultaneously as a client advocate, idea generator, researcher and ROI-tracker to achieve measurable results for our clients. As a close partner and advisor to our clients on every aspect of their marketing strategy, Donna works as a consultative extension to our clients’ teams, providing opportunities for them to benefit from her years of market-driven know-how.
Donna has worked for more than 30 years in marketing and advertising, holding positions such as Chief of Operations and Senior Vice President of Media Assets at advertising agencies, and most recently worked as the Vice President of Advertising and Consumer Insights for Golden Corral. She’s had a hand in all parts of marketing strategy – from disseminating advertising promotions on a national level, managing international media placements, developing creative content and strategy across traditional and digital channels, and leveraging national market research for increased client satisfaction.