Define Yourself: Branding a College that is Everything to Everyone
Posted: September 22, 2015
Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.
Download this presentation to learn the steps to create and launch a new college brand platform by:
- Defining goals
- Defining clear brand values and attributes
- Developing differentiators and a compelling brand story
- Building advocacy and brand evangelists
- Creating a visual mark and supporting system that clearly communicates the new brand