Define Yourself: Branding a College that is Everything to Everyone

Posted: September 22, 2015

Tony Poillucci Vice President & Creative Director

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Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this presentation to learn the steps to create and launch a new college brand platform by:

  • Defining goals
  • Defining clear brand values and attributes
  • Developing differentiators and a compelling brand story
  • Building advocacy and brand evangelists
  • Creating a visual mark and supporting system that clearly communicates the new brand