Webinar: Leveraging AI Tactics and Tools in Enrollment Marketing
AI is changing how higher ed marketers plan, execute, and optimize enrollment campaigns…but what does that actually look like in practice? Watch VisionPoint, College of DuPage, and Element451 in a panel discussion on how AI is being used across media, CRM, and reporting to drive stronger enrollment marketing results. We share real-world examples from our […]
Webinar: The New Student Journey
The student journey isn’t what it used to be. Prospective students are discovering colleges across social, video, search, AI platforms, and peer communities, all while expecting more relevant, personalized experiences along the way. In VisionPoint’s latest webinar, we unpack the key findings from our inaugural Higher Education Outlook: Enrollment Marketing & Student Engagement Trends for […]
Webinar: Moving Traditional Undergraduate Students from Interest to Action
The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, higher ed faces a critical dilemma: What types of content actually build an emotional connection and motivate prospective students to take the next step toward enrollment? By […]
Webinar: The Future Playbook of Higher Education
After May 1, campus leadership, enrollment, and marketing teams began circling the wagons to review current enrollment projections and plan their next moves. For many institutions, summer-long recruitment still won’t be enough to hit their targets. Yet, the conversations happening inside these urgent meetings look remarkably similar to those of the past decade: Why did […]
Webinar: Why Your CRM and Ad Platforms Disagree
Marketing and enrollment teams often rely on the same funnel but see different results, with ad platforms reporting one version of performance and your CRM showing another, making it difficult to align on what’s actually working. In this webinar, we break down why those differences happen and how to bridge the gap between systems, including […]
Webinar: How Colleges Can Improve Yield and Reduce Summer Melt
Students entering college in Fall 2026 bring expectations shaped by a lifetime of digital connectivity, educational disruption, and rapidly evolving views on the value of higher education. In this webinar, we examine the experiences that have shaped this cohort and what they mean for institutions navigating the critical admit-to-enroll decision window. The session outlines practical […]
Webinar: We Needed Campaigns Live Yesterday
Quick-to-Market Digital Campaigns When Speed is the Strategy When enrollment pressure spikes or opportunities emerge without warning, waiting months to launch a campaign isn’t an option. In this webinar, VisionPoint’s media director breaks down how institutions can plan, launch, and optimize high-impact digital campaigns – fast. We’ll explore when speed should lead the strategy, how […]
Webinar: Student Search in a Digital Landscape
The evolution of traditional student search is moving at a rapid pace in our industry. Some would even say traditional student search is dead. Attracting, qualifying, engaging, yielding, and enrolling students has never been more vital and also complex. Creating personalized, end-to-end student journeys leveraging a CRM is now a requirement. This webinar shares real […]
Webinar: How to Rebrand without a Rebrand
Not every institution needs (or can get approval for) a full rebrand — but that doesn’t mean your brand can’t evolve. This webinar explores how to sharpen your brand identity, apply brand archetypes, and develop a more compelling brand story through frameworks you can apply at your institution that will ultimately help you drive engagement […]
Webinar: Adult Learners & Higher Ed Marketing in 2025
Trends and Expectations From 1,000 of Today’s Nontraditional Students As the demographic cliff looms, institutions are focused on reaching adult learners. But do we really know what adults want and need in 2025? VisionPoint Marketing recently conducted a nationwide study of more than 1,000 adult learners to better understand what motivates them, what holds them […]