Higher Education Outlook: Enrollment Marketing & Student Engagement Trends for 2026
The student journey is changing, and enrollment strategies need to change with it. In the inaugural VisionPoint Marketing Higher Education Outlook, we explore the trends reshaping how prospective students discover, evaluate, and engage with colleges and universities. From the growing influence of social media, video, and AI-driven search to the increasing importance of relevance, personalization, […]
Moving Traditional Undergraduate Students from Interest to Action in 2026
Faced with dwindling resources and expanding roles, many enrollment and marketing leaders are relying on data and enrollment strategies built for a student who no longer exists. The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, […]
Insights Report: 2025 Enrollment Marketing Challenges
We’ve heard it so many times it’s become cliché: higher education is at a critical juncture. But it’s true. Enrollment declines, budget cuts, rapid advances in technology, and shifting student expectations are reshaping the landscape faster than many institutions can adapt. For those charged with telling their institution’s story, these challenges bring constant pressure. And […]
Adult Learners & Higher Ed Marketing in 2025
Trends and Expectations From 1,000 of Today’s Nontraditional Students – and How Institutions Can Rise To Meet Them Our new adult learner study reveals surprising, never-before-shared insights into one of higher ed’s most vital—and often misunderstood—audiences. Based on a proprietary survey of over 1,000 adult learners across the U.S., VisionPoint Marketing’s research uncovers who they are, what motivates […]
The COVID Correction
A VisionPoint Marketing study on how the pandemic has (and has not) changed prospective students’ interest in higher education. In the course of serving our clients during this tumultuous year and reviewing the existing data, we sought to answer the following research questions: What really happened to prospective students’ interest in pursuing higher education during […]