Adult Learners: Messaging That Matters
In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter […]
Adult Learners: Nurturing from Interest to Enrollment
In the third episode of our four-part series on VisionPoint Marketing’s adult learner study, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand. From email and text strategies to the surprising rise of social media […]
Adult Learners: Media Consumption Habits
In the second episode of our four-part series on VisionPoint Marketing’s adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the […]
Adult Learners: Who They Are and Why They Matter
In the first episode of our four-part series on VisionPoint Marketing’s adult learner study, we unpack why adult learners are essential to the future of higher education. Join Christian Jessup, Katy Campbell, and Matt Walters as they discuss the demographic shifts creating urgency around this audience, the surprising motivations driving adult learners, and the real […]
Messaging in a Time of Crisis
In this episode of Rock Enroll, we unpack the recent shakeups at the U.S. Department of Education and what they mean for enrollment marketers facing yet another wave of uncertainty. VisionPoint experts Matt Walters, Sarah Mullins, and Katy Campbell explore how institutions can communicate with empathy, lead with clarity, and stay agile in a shifting […]
What Keeps You Up at Night: Dr. Joel Shrock
This week Katy Campbell chats with Dr. Joel Shrock, President of Graceland University, about enrollment marketing, student experience, and the challenges facing university presidents. Discover how Graceland’s “radical belonging” approach sets it apart and the role of authenticity, community, and AI in shaping its future.
The OPM Detox
Colleges once relied on Online Program Managers (OPMs) to expand online learning, but concerns over high costs and transparency have sparked a shift. In this episode of Rock Enroll, we explore the evolving relationship between institutions and OPMs, recent policy changes, and how schools can “detox” from OPM contracts to take back control of their online […]
What Keeps You Up at Night: Dr. Jennifer Lindon
Join us for our new college president interview series, starting with a thought-provoking conversation with Dr. Jennifer Lindon, President of Hazard Community & Technical College. From navigating the demographic cliff to bridging the gap between admissions and marketing, Dr. Lindon shares the unique challenges facing her institution and the innovative strategies she’s implementing to support […]
What Higher Ed Can Learn from Other Industries
Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples […]
Gen Z’s Relationship with Higher Ed
In today’s episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z’s unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and prepare for […]