2026 Higher Ed Video Strategy Guide
Video has become one of the most influential tools in higher education marketing, but for many institutions, creating it consistently can feel out of reach. Limited budgets, lean teams, and constantly evolving platforms make it difficult to know where to focus your time and resources. The good news? Effective video content doesn’t require a professional […]
Student Search in a Digital Landscape
The traditional “playbook” for student recruitment is being rewritten. Today, higher education institutions are facing a perfect storm: a shrinking pool of high school graduates and a generation of students who engage with digital content in entirely new ways. This booklet explores how institutions can adapt their student search strategies to remain sustainable and successful […]
Workbook: Brand Exercises for Higher Ed
Not every institution needs (or can get approval for) a full rebrand — but that doesn’t mean your brand can’t evolve. The tips and exercises in this workbook explore how to sharpen your brand identity, apply brand archetypes, and develop a more compelling brand story through frameworks you can apply at your institution that will […]
Maximize Your Media Budget
“We don’t have enough media budget.” Each of us in the higher ed marketing space has said some iteration of that sentence at one point or another in our careers. But here’s a secret: You’ll never have enough budget. There’s always more you could be spending, channels and tactics that would be better served with […]
Community College Persona Starter Kit
Every community college serves a unique population, and in all of your marketing and communications efforts it’s important to keep in mind the individuals who make up that population. One of the ways our team does that is by creating personas both we and our clients can refer to and draw inspiration from as we work together […]
Mastering Writing for Your Higher Ed Website
As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things. A school’s website is a perfect example of a highly visible marketing platform that must constantly evolve in order to remain relevant and usable for our visitors. It can be tempting to simply follow […]
Humanizing SEO
Most people think SEO is highly technical and complex. A suite of strategies to manipulate Google, Bing,and, increasingly, ChatGPT into serving up your content. But while SEO does include technical strategiesand must speak to search engines to be effective, the audience that matters most … is human. So how do we humanize SEO for higher […]
Your Guide to Landing Page Mastery
Landing pages are the most misunderstood component of digital marketing. Whether you’re driving traffic through paid ads, email campaigns, or organic searches, a well-crafted landing page acts as the bridge between user interest and measurable action. But not all landing pages are effective. Poor design, technical inefficiencies, weak messaging, or lack of relevance can increase […]
Landing Page Frameworks Infographic
This infographic serves as both a guide and framework to optimizing your landing page for higher conversions and engagement.
Reengaging Prospective Students Who Haven’t Enrolled
It’s hard to reengage prospective students who have been accepted but haven’t enrolled yet. You’ve got to make yourself stand out and entice them to enroll at your institution, even as numerous other colleges are inundating them with the same goals and messages. So how do you keep these students engaged and show them that […]