Content Strategy is King Engaging & Converting Your Audiences by Providing Content They Need, When They Need It

Posted: August 22, 2016

Matt Walters Chief Services Officer

Your website is a tool for informing and engaging your target audiences with relevant content that meets their needs. How do you move from a model of aimless and arbitrary content development to a well thought-out plan?

This presentation will demonstrate:

  • The process of setting goals, developing audience personas and mapping  an engagement process
  • How to brainstorm content ideas and put together a plan and publishing schedule
  • Ways to customize this approach to fit your budget and resources