Content Strategy is King Engaging & Converting Your Audiences by Providing Content They Need, When They Need It
Posted: August 22, 2016
Your website is a tool for informing and engaging your target audiences with relevant content that meets their needs. How do you move from a model of aimless and arbitrary content development to a well thought-out plan?
This presentation will demonstrate:
- The process of setting goals, developing audience personas and mapping an engagement process
- How to brainstorm content ideas and put together a plan and publishing schedule
- Ways to customize this approach to fit your budget and resources