They say the best things in life are free. That’s why we’ve taken three of the things we do best–CRM support, SEO services, and market analysis–and turned them into free offerings. That’s right. Completely free. So how can we help you?
CRM Communications Audit
VisionPoint will review your lead nurturing comms plan to provide high-level recommendations for improvement. Plugging even the smallest of leaks – driving even a 1-point or 2-point increase in your admit-to-enroll rate – could save tens of thousands of dollars in advertising and recruiting costs. It’s those “small shifts for big lifts” that our free CRM Communications Audit is built to uncover.
SEO Performance Diagnostic
VisionPoint will review your SEO performance specifically focusing on academic program page performance and how they are doing against competitors. Exceptional SEO strategy yields organic content that surpasses paid ads in key metrics like leads, cost-per-acquisition, and cost-per-enrolled-student. Unlike paid campaigns, organic content continues to generate results indefinitely, ensuring long-term performance for your enrollment marketing portfolio.
Target Market Analysis
VisionPoint will provide actionable insights to improve lead generation within a key target market (demographics, program potential, messaging considerations). Leveraging Lightcast, the world’s leading labor market analytics platform, VisionPoint’s analysts will assess whether a particular target market deserves priority attention in your advertising strategy.
CRM Opportunity Consult
VisionPoint will review and consult on a single target topic or pain point related to your CRM setup. Our experts will assess your CRM’s existing workflows and processes and provide recommendations specific to your goals and challenges.