Effective AI-Ready SEO Strategies for Higher Ed Websites
To ensure you’re competitive in the AI-Ready SEO space, it’s time to rethink a few core pieces of your website.
What Google’s Updates Mean for Higher Ed SEO Blog Strategies
With AI-generated content in the spotlight and Google introducing major algorithm updates, higher ed SEO is undergoing a shift—and many marketers are reevaluating its role, especially when it comes to blog strategies. You may be among those asking, “Are prospective students still engaging with the content we’ve worked so hard to create?” It’s a fair […]
Humanizing SEO: Writing SEO-Driven Content for Humans First
Humanizing SEO is all about prioritizing user experience, aligning content with search intent, and creating engaging program pages.
Landing Page Mastery: Effective Examples and Optimizations
Landing page mastery is achieved by reviewing effective page examples and understanding strategies for long-term landing page optimization.
Landing Page Mastery: Dos and Don’ts for High-Performing Campaigns
Landing page mastery requires the right strategy—learn the dos and don’ts for building high-performing pages that convert students.
Landing Page Mastery: Why It Matters
Landing page mastery starts with understanding why landing pages matter and how Google Page Score can boost their performance.
Webinar: Writing SEO-Driven Content for Humans First
Join our SEO-driven content webinar to learn what SEO really is, why you should care about it, and how to specifically write academic degree program pages for optimal results.
Crafting an Effective RFP for Your University Website Redesign
In the evolving digital landscape, your university’s website must stay current to effectively attract and delight prospective students, current students, alumni, and other stakeholders. A strategic redesign of your website is not just an upgrade; it’s a necessary step to ensure you remain competitive and relevant in the higher education space. Here are some key […]
Webinar: Top Site Tasks
Join our upcoming webinar on February 29 at 1:00 p.m. EST as we delve into building recruitment-focused websites tailored to prospective students’ needs.
Webinar: The Anatomy of a Perfect Program Page
Prospective students want to know what you offer, how you deliver it, and why they should choose your school for their education. Our latest webinar will help you craft program pages that tell you just that.