Why Your CRM and Ad Platforms Disagree (and How to Bridge the Gap)
Tired of your marketing and enrollment teams arguing over conflicting data? Discover how to reconcile ad platform conversions with your CRM metrics to build trust, align your teams, and track actual outcomes.
A Guide to Quick-to-Market Digital Campaigns for Higher Ed
Sometimes when you’re behind, speed itself has to become your strategy. Let’s talk about launching Quick-To-Market (QTM) digital campaigns.
What ChatGPT’s New Ad Tier Means for Higher Ed Marketing
OpenAI is bringing ads to ChatGPT. Discover what this means for higher ed marketing and how you can build AI-ready media strategies.
AI Changes in 2025 for Higher Ed Marketers
Explore key AI changes in 2025 and how higher ed marketers should adapt their SEO and paid media strategies to stay competitive.
When 1+1 = 3…How Ad Platforms Measure Conversions
Conversions are a foundational element of digital marketing. Having said that, they can also be exceptionally confusing. Given this, let’s start at the very beginning – What is a Conversion? Put simply? Just about anything can be defined as a conversion. A lead? Absolutely. An application? Sure! A click? If you want it to be. […]
Stop Underestimating YouTube: What 1,000 Adult Learners Want You to Know
Higher ed is changing rapidly. With demographic shifts causing the number of traditionally aged college students to decline, colleges and universities are facing mounting pressure to find new pathways for enrollment growth. One of the most promising opportunities lies in reaching adult learners – students between the ages of 25 and 40 who have not yet completed a […]
How VisionPoint Is Leveraging AI to Drive Enrollment Marketing Success
Artificial intelligence is fundamentally reshaping how prospective students search for, engage with, and evaluate educational opportunities. At VisionPoint, we’re committed to not only staying ahead of these changes but also harnessing them to deliver stronger results for our partners. Below, we share a closer look at how AI informs every facet of our strategy, from […]
Maximize Your Media Budget with These Higher Ed Frameworks
Maximize your higher ed media budget with smart, full-funnel strategies tailored to every spend level—from under $50K to over $500K.
Preparing for the Potential TikTok Ban
Stay ahead of a potential TikTok ban with insights, strategies, and tips to minimize disruption and adapt to the evolving media landscape.
Political Advertising’s Impact on the Higher Education Space
For colleges and universities aiming to reach prospective students amidst this polarized and cluttered election season environment, developing a clear and actionable digital advertising strategy is not just advisable – it’s essential.