What Higher Ed Leaders Should Know About CRM in 2026
Higher education CRM technology is evolving rapidly, and institutions that invest in thoughtful CRM strategy will be better positioned to recruit, enroll, and retain students.
Why Your CRM and Ad Platforms Disagree (and How to Bridge the Gap)
Tired of your marketing and enrollment teams arguing over conflicting data? Discover how to reconcile ad platform conversions with your CRM metrics to build trust, align your teams, and track actual outcomes.
The Journey From Sent to Seen in the Modern Student Inbox
Email deliverability should be a major part of your enrollment strategy. Here’s how to ensure your emails are landing in the primary inbox.
Your CRM Is the Secret to Smart Enrollment Strategy
CRM strategy is enrollment strategy. We’re talking about unlocking your ability to listen to a student, understand their needs, and show up for them at the exact moment that is most likely to make an impact.
Word Matters: How the Words You Use (and How You Use Them) Give Insights Into the Student Prospect Journey
It’s not just what you say or how often you say it. Where, when, and how you communicate with prospective students can generate valuable insights into the overall enrollment process. Words and Their Meaning The ultimate meaning of a word can vary based on how we use it. In linguistics, this is referred to as word […]
Simplifying FAFSA: Strategies for Supporting Students
Over the past year, the Free Application for Federal Student Aid (FAFSA) has undergone significant changes, impacting how students and families apply for financial aid. These changes have introduced new complexities and challenges for both students and institutions alike. As we continue to adjust to this new process, it’s crucial to provide support and guidance […]
Strategies for Effective CRM Communications
Is email dead in higher ed? While it may seem harder than ever to reach students and their families, the reality is good emails still have immense power. By focusing on personalization and student interaction in your CRM communications, institutions can foster engagement, drive results, and enhance the overall student experience.
Acing Your Inbox: Understanding Google & Yahoo’s New Email Deliverability Rules for Colleges & Universities
With recent changes implemented by Google and Yahoo in February 2024, email deliverability rates have taken a hit. So, what exactly has changed, and how can you ensure your institution’s emails still reach the right inboxes?
FAFSA Revamp Delays Financial Aid: How Colleges Can Support Students
Let’s explore the reasons behind the FAFSA delays and strategies for colleges to support students and families navigating these uncertain times.
Navigating the Challenges of Higher Ed CRM Implementation
Whether you’ve recently gotten a new CRM or your school has one but needs some guidance, here are six main challenges we help our client partners with at VisionPoint and a little guidance on how to get the most out of your CRM program.