As a Marketing Strategist at VisionPoint, you’ll author high-level, full-service strategies and plans that draw on our various service areas to help clients achieve their goals. You’ll work alongside our Account Directors and Project Managers in direct consultation with our clients to assess their situations, define their goals, author high-level strategies and map out integrated plans. You’ll also provide expert guidance in executing those plans, analyzing how effectively they’re working, and guiding optimizations along the way. This role will also help ensure VisionPoint’s business success by contributing to the pursuit of new business opportunities and expanding existing ones.

WHAT YOU WILL DO

Integrated Marketing Strategy and Execution

  • Develop, present and oversee implementation of strategy for higher education enrollment marketing, drawing directional insights from the results of your work in:
    • Research and discovery
    • Competitive analysis
    • Market analysis
    • Situational analysis
    • Establishment of future state goals
  • Conceive and conduct qualitative research, focus groups, surveys and other data collection to gather insights and inform marketing strategies
  • Create custom marketing strategies tailored to specific client needs
  • Integrate strategy across VisionPoint’s full suite of essential services
  • Create and present marketing strategy briefs, reports, and other deliverables with support from in-house subject matter experts in SEO, research, analytics, and more
  • Contribute to improving VisionPoint’s processes and enhance integrated strategy deliverables in an increasingly agile, collaborative environment
  • Continuously monitor the marketplace and offer thought leadership to VisionPoint and clients on relevant trends, news, and findings

Collaborative Approach

  • Across all project phases, collaborate with research, media, creative and other teams on data analysis, message development, media plans, and more
  • Support account directors and project managers in preparing for major client meetings, presentations, renewals, and other state of the partnership discussions
  • Collaborate with research partners to oversee and draw insights from  brand perception studies and other quantitative studies
  • Support the Strategic Partnerships team as a go-to subject matter expert, contributing strategic insight into our new and existing business proposals. Participate in the development and delivery of new business pitches.

EXPERIENCE AND EDUCATION

  • Bachelor’s or Master’s degree in Business, Journalism, Communications, Liberal Arts, or other relevant field
  • 5+ years experience in marketing strategy
  • Experience in higher education enrollment or marketing
  • Excellent oral, written, listening, and interpersonal skills
  • Critical thinker with the ability to deliver high-caliber, strategic solutions
  • Impeccable time management, organizational skills, attention to detail, and follow-through
  • Experience with analytics, SEO, paid digital media, and traditional advertising
  • CRM system knowledge and experience
  • The desire to thrive in a fast-paced, ever-changing environment 
  • Thirst for knowledge and willingness to learn while mentoring and educating others
  • Active contribution to VisionPoint’s Values and Culture

COMPENSATION

Commensurate with experience.

WHAT WE ARE LIKE AT VISIONPOINT

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with—and contribute to—our culture. Our communication, collaboration, satisfaction and growth are largely dependent upon whether we all, as individuals, embrace and live out our values. Ultimately, we have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.