Building a (Brand) New Tomorrow Part 2 Leveraging Your Brand Promise to Transform Your Enrollment Marketing Strategy

Posted: September 8, 2016

Diane Kuehn CEO

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There are two keys to any brand-driven marketing strategy. The first is to ensure you have a true, compelling brand story to tell. The second is to tell that story in the most compelling ways possible to the right audiences.

Download this presentation to learn how Gardner-Webb University embraced a brand-driven marketing approach that led to record numbers, including a 10.3% increase in undergraduate enrollment and a 24% increase in conversion of undergraduate admits to enrolled students.

Presentation highlights include:

  • How targeting fewer students can actually lead to higher enrollment
  • How to build brand awareness at the top of the funnel and nurture leads toward conversion at the bottom of the funnel
  • How to determine where to invest–and where not to invest–finite marketing resources to achieve the greatest return on investment