Building a (Brand) New Tomorrow Part 1 How a Comprehensive Rebrand Transformed a University’s Culture

Posted: September 22, 2015

Diane Kuehn CEO

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Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this presentation to learn how one university’s rebrand led to a profound and positive impact on its people, culture and enrollment marketing strategy. Not to mention a 10.3% increase in undergraduate enrollment.

Presentation highlights include:

  • How Gardner-Webb articulated a clear and compelling brand story that resonates with prospective students who truly fit
  • Tools for ensuring your brand is true and authentic
  • How having a strong brand can be a catalyst for cultural change within an institution