Building a (Brand) New Tomorrow How a Comprehensive Rebrand Transformed a University’s Culture

Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do.

Download this case study to learn how one university’s rebrand led to a profound and positive impact on its people, culture and enrollment marketing strategy. Not to mention a 10.3% increase in undergraduate enrollment.

Case study highlights include:

• How Gardner-Webb articulated a clear and compelling brand story that resonates with prospective students who truly fit
• Tools for ensuring your brand is true and authentic
• How having a strong brand can be a catalyst for cultural change within an institution