Brittany is our go-to gal to make sure that all of our clients’ digital marketing campaigns are performing at peak capacity. Her weekly hands-on optimization, research and testing for our ad campaigns guarantees each project reaches its full potential, bringing in the highest ROI for our clients.
"Digital marketing is ever important in a time of increased electronic use. This makes what I do increasingly important and relevant,” Brittany says of her role. “My job as a digital marketing specialist is more than just putting ads in front of people; it’s using digital platforms to build awareness, garner leads and break stigmas for our higher education clients."
And while Brittany brings her experience in digital marketing to VisionPoint, she also brings a wide range of marketing savvy. Starting out with companies like Disney, Cartier and Gucci, Brittany earned her chops through brand building, traditional marketing and experiential marketing. In these roles, she assisted in execution and production of videos for multiple Disney marketing campaigns, as well as helping to define and promote these global brands.
This high level perspective to campaign building and market research has equipped her with the right research questions to ask so that we always achieve the best possible results for our clients.
With certifications in Google Analytics, Google Adwords and BrightEdge, Brittany has no shortage of skills in her toolkit to optimize ads and meet client goals. Brittany is a graduate of the University of North Carolina where she studied advertising and entrepreneurship.
While Brittany is an avid embracer of emerging and innovative digital marketing trends, there’s a few things she knows she’ll never give up: Carolina sports, all-things Disney and her impeccable sense of fashion.