Posted: March 16, 2015
We just can’t get enough of the west coast. First thing next week we’re sending three VisionPointers to Portland, OR for the NCMPR National Conference. The theme of this year’s conference is Converge. Attendees will be sharing their experiences with the latest marketing, recruitment, social media, public and media relations trends and tactics. As always, we’re pumped to collaborate with and learn from other higher ed marketers from across the country.
Our team has never been to Portland before, so we’ll definitely be building in some time to explore. After doing some research, here are a few suggestions for how to spend your time at #NCMPR15.
- Set your alarm for a pre-conference intensive. Breakfast starts at 7:30 am and the intensive sessions start at 8 am. You’ll need to be wide awake for these interactive discussions.
- Enjoy a three course meal. March just so happens to be dining month in Portland. There are tons of great options to choose from for just $29 all over the city.
- Learn the role of your website with Fox Valley Technical College. They’ll be presenting Put Your Website To Work at 1:15 pm on Monday.
- Catch some live music at one of Portland’s favorite venues. We’ve got our eye on the Crystal Ballroom or Jimmy Mak’s.
- Focus on digital with the Kentucky Community and Technical College System. Their session titled Developing a Digital Marketing Strategy will inform tactics to reach prospects across all devices and channels.
- Visit a garden during your free afternoon on Tuesday. A few notable options include the Rose Test Garden, Japanese Garden and Lan Su Chinese Garden.
Matt Walters and Tony Poillucci will be taking the stage for a pre-conference intensive on Sunday at 8:00 am as well as a breakout session on Monday at 8:30 am.
Content Strategy for the Web: Providing Prospective Students With Content They Need
Website content development at most colleges lacks strategic direction. It’s typically driven by course descriptions, whatever event happens to be taking place, or by the requests of a select few higher-ups. Meanwhile, your website visitors are looking for more relevant content and calls-to-action that will help them achieve their goals. How do you get from where you are now to a website that’s chock full of compelling content that speaks to your target audiences in a way that not only interests them, but encourages them to engage with your institution? This session will walk attendees through the process of developing a content strategy â from goal setting to persona development and the creation of a publishing schedule that aligns with your college’s business goals â and show how to turn a fairly abstract concept like engagement into a concrete, actionable recruitment tool that provides prospective students with content they need, when they need it.
Define Yourself: Branding a College That Is Everything to Everyone
If one of the goals of branding is "differentiation," how do you brand a community college, which has an incredibly diverse set of offerings AND a target audience that spans every age, race and socioeconomic group? Learn how Wake Tech Community College - the largest community college in the state of North Carolina with upwards of 70,000 students on six campuses â successfully created and launched a new, cohesive college brand platform. The session examines the process of defining goals, defining clear brand values and attributes, developing differentiators, building advocacy and brand evangelists, and creating a visual mark and supporting system that tell a clear and compelling brand story.