Two weeks ago, I had the opportunity to attend HighEdWeb 2015 in Milwaukee. This is an annual conference that brings together higher education web professionals from across the country including programmers, marketers, designers and more. The goal of the conference is to share and explore web-related challenges that are unique to colleges and universities.

I had the pleasure of presenting “Information Architecture: Steps to a Smooth Redesign” with our partner institution, Augusta University. Here’s a sampling of the presentation:

Information architecture is the centerpiece of a website redesign, yet is often the part of the process that is overlooked. IA is critical for making decisions about the hierarchy of on-page content, navigation, visual design and technology. It allows visitors to find what they are looking for quickly and easily.

If you’d like to see the full presentation, I encourage you to download the slides and share them with your team. Below are a few key takeaways and a recap of what you can expect to learn.

  • The typical research you should conduct and the importance of that research
  • Examples of goal driven decisions in Augusta University’s information architecture
  • How to keep the users’ needs in focus
  • Several  Higher Ed information architecture best practices

Please let us know if you have any questions. We’d be happy to walk your team through the presentation and provide additional details.