Posted: April 23, 2014
VisionPoint Marketing will be presenting at the National Association for Graduate Admissions Professionals (NAGAP) 27th Annual Conference in San Diego next week.
Not only are we excited at the opportunity to soak up some sun on the left coast...we’re also pretty stoked at this year’s line-up of speakers.
Don’t miss our presentation with California Western School of Law
Our own Tony Poillucci (@ahatony) takes the stage with Pam Hardy (@PamHardyMC) of California Western School of Law on Thursday at 1pm to present "(Website) content (strategy) is King: Attracting and converting prospective students by providing content they need, when they need it." Key takeaways include:
- Learn the process for developing a content strategy from goal setting, through persona development and into tactical creation of a publishing schedule that aligns with the business goals of your institution.
- Learn how to identify and create website content types that bring prospective and admitted students through the sales funnel, from the early stages of awareness to enrolled student.
- See documentation that turns a fairly abstract concept like the engagement process into a concrete, actionable recruitment tool.