Posted: July 24, 2014
eduWeb 2014 is fast approaching [insert cheers and hollers]! Anyone who's chatted with us at conferences before knows that we get pretty fired up about a chance to learn something new. Annually showcasing some of the best and brightest minds in higher ed, eduWeb has always been one of our favorites.This time around, eduWeb has set up camp in Baltimore and we’re proud to be presenting and exhibiting once again.
Learn how to build your own integrated marketing program
Our own Justin Herberger presents âAnatomy of an Integrated Marketing Program (and How to Build Your own!)â alongside Gardner-Webb University’s AVP for Communications and Marketing, Noel Manning. Attend this session to learn how to craft a unique integrated marketing program that addresses your institution's biggest marketing challenges. Expect these takeaways:
- Step-by-step process for developing an integrated marketing program from establishing goals to conducting a S.W.O.T. analysis
- How to write marketing personas and use them to choose marketing initiatives are most effective.
- How to develop specific plans that support your strategy.
Mark your calendar for 9:15 am, Wednesday, August 16 in the Holiday Ballroom 2 and join the conversation with #MarketingAnatomy
Drop by exhibit booth #11
In between sessions, be sure to drop by exhibit booth # 11 and see what we’ve been up to (look for the orange floor). Beyond our gleeful good nature and swashbuckling good looks, we’re eager to swap knowledge and share our case studies, white papers and other helpful insights pertaining all things higher ed web with YOU!