Working with VisionPoint: Creative Services
Breaking through the noise is what we stake our reputation on. And our multi-phase cross-team collaboration ensures that the campaigns we create for our client partners will be emotional, impactful, and successful.
Stigma-Defying Brand Messaging that Changes Minds
Want to transform the stigma around your community college’s identity? It may mean changing and reclaiming your brand messaging.
The Cart and the Horse How a Website Redesign Can Inspire Your Brand (not just the other way around)
For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign sounds impossible. For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign sounds impossible. What if we told you that it’s possible to use your website redesign as a […]
Onward and Upward: VisionPoint Celebrates Move to Newly Constructed Office in Raleigh, NC
After months of brainstorming, planning, architecting, selecting and finalizing, we are thrilled to have officially moved into our new office space!
Common Usability Mistakes in Higher Ed Websites
We all strive to make our websites great, but the reality is that creating a delightful user experience requires an investment that many institutions are hesitant to make.
From Audience to Offerings Overcoming the Challenges of a Community College Website Redesign
In partnership with our community college clients, VisionPoint has developed a number of models which have since become industry-standard best practices for solving challenges unique to community colleges. Download this presentation to learn how the College of Southern Maryland achieved its goal of building a website that delivers a consistent message and communicates a variety […]
Three Branding Books Every Higher Ed Marketer Should Read
I was recently asked to recommend three books on branding to help an institution’s marketing team prepare for the rebranding process.
How to Build a Better Community College Website
Community college website design is one of the most daunting challenges in higher education marketing. Many of these institutions fall victim to the same set of problems: Visitors get lost Offerings are unclear Content and design don’t represent all the amazing things you do Download this presentation to learn the steps involved in a community […]
How a Simple Website Redesign Sparked a Marketing and Cultural Shift At One of the Top Business Schools in the World
Website redesigns are major undertakings that often impact more than just your website. For many institutions, building consensus on goals and messaging prior to beginning the redesign is half the battle. Download this presentation to learn how the University of Maryland Robert H. Smith School of Business leveraged a redesign to evoke a profound and positive […]
Define Yourself: Branding a College that is Everything to Everyone
Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do. Download this presentation to learn the steps to create and launch a new college brand platform by: Defining goals Defining clear brand values and […]