Why Saying ‘Latine’ Moves Us Toward Inclusion
Latine, not Latinx. Read how our latest shift in language can help us champion inclusivity in our work as marketers.
Current Program Trends among Today’s College Students – from the Perspective of Students
Current trends in the higher education industry revolve around changing attitudes toward marketing community colleges to prospective students. In 2022, people are using certain avenues to discover the benefits and resources each institution can provide.
Effective Marketing Tactics to Increase Enrollment for Nontraditional Students
In today’s marketing world, higher ed institutions advertise and promote their universities and offerings toward various market segments. Even though a major proportion of college applications and enrollment comes from the traditional undergraduate student group – ages 18 to 24 – colleges and universities should shift their focus towards finding ways to attract nontraditional students – ages 24 and up – to further grow their enrollment numbers.
Everything You Need To Know about Programmatic Advertising
Programmatic advertising has been among the buzzwords of the marketing industry for quite some time now. Here’s everything you need to know about it.
Google’s New Look for the New Year
Google’s latest change stands to impact how prospective students search for and find information during their college selection journey.
Higher Education Marketing is 90% Insanity and 10% Innovation
Our VP of Innovation reveals what the elite 10% are doing to stay ahead of the enrollment game.
Your Last Website Redesign
5 min. read The current process for web redesign projects is broken. It is inefficient and rarely delivers on its promises. Even the word “redesign” implies a repeat. Considering your site is your number one tool for marketing and recruitment, think of improving it as a process – not a project in need of repeating […]
The Wizardry Behind Google Analytics 4 & How It Can Help Higher Ed Marketers
GA4’s new features are built to help you see what you want to see and reach the holy grail of marketing insights.
The (Third-Party) Cookie Crumbles
UPDATE: Google announced via Blog post on June 24th that their cookie-blocking privacy plans will now roll out in late 2023. VisionPoint Marketing’s stance and point-of-view expressed here remain unchanged. Advertisers and platforms simply have a longer window to take the necessary steps, and VisionPoint remains prepared for this change when it occurs. What Google’s Announcement This […]
Advertising on Facebook? What You Need to Know Now About Apple iOS14 and How Facebook is Responding
An on-going feud between Facebook and Apple is ratcheting up further thanks to Apple’s iOS 14 rollout. VisionPoint continues to monitor the situation closely and is advising our clients to begin preparations now.