Four Lessons Four-Year Marketers Can Learn From Community Colleges
Most colleges and universities face a daunting mix of challenges, but these challenges aren’t new. In fact, community colleges have been facing them for years. Here are the salient lessons four-year marketers could learn from community colleges.
What Is a Brand?
At VisionPoint, we define an institution’s brand like this: Your brand is what people collectively think, feel, and say about your institution. When you understand brand that way, a few important considerations become clear, and these insights are fundamental to how we deliver our core brand service offerings: An institution doesn’t own its brand. A […]
Winning in the Worst of Times: A redux of our COVID era marketing presentation at the 2020 AMA Symposium
Two institutions on our client roster put on a master class on how to overcome the challenges of marketing in the COVID era.
Who is the Adult Learner?
Our panel of higher ed experts offer enlightening insights on this rapidly emerging and increasingly critical audience.
Will Your Site Pass the Responsive Test?
Is your school a victim of “mobilegeddon”? It’s quick and easy to find out if your site meet’s Google’s high (read: extremely mobile-centric) search standards — just take the responsive test. And if you’re worried about your score, we’ve got advice for how to make improvements.
The Anatomy Of An Integrated Marketing Program (And How To Build Your Own!)
Whether your goal is to grow enrollment or to drive giving, knowing how to make a splash in a strategically sound and cost-effective way leaves many higher education marketers scratching their heads. Where do I begin? How do I prioritize a limited budget? What initiatives should I invest into? This presentation offers higher ed marketers: […]
Content Strategy is King Engaging & Converting Your Audiences by Providing Content They Need, When They Need It
Your website is a tool for informing and engaging your target audiences with relevant content that meets their needs. How do you move from a model of aimless and arbitrary content development to a well thought-out plan? This presentation will demonstrate: The process of setting goals, developing audience personas and mapping an engagement process How to […]
How to Give Feedback to Your Colleagues
When I joined the VisionPoint team, I found a culture of rapid growth in which employees respect one another.
How to Choose a CRM for Your Institution
Many institutions use some type of CRM software to help organize and keep track of prospective student inquiries. It’s a great way to streamline and automate the engagement process.
Our Experience with Brand and Storytelling in Higher Education
Micaiah and Tony discuss their ideas about brand and some of the reasons the story behind the brand is so important.