The Journey From Sent to Seen in the Modern Student Inbox
Email deliverability should be a major part of your enrollment strategy. Here’s how to ensure your emails are landing in the primary inbox.
Simplifying FAFSA: Strategies for Supporting Students
Over the past year, the Free Application for Federal Student Aid (FAFSA) has undergone significant changes, impacting how students and families apply for financial aid. These changes have introduced new complexities and challenges for both students and institutions alike. As we continue to adjust to this new process, it’s crucial to provide support and guidance […]
Acing Your Inbox: Understanding Google & Yahoo’s New Email Deliverability Rules for Colleges & Universities
With recent changes implemented by Google and Yahoo in February 2024, email deliverability rates have taken a hit. So, what exactly has changed, and how can you ensure your institution’s emails still reach the right inboxes?
Navigating the FAFSA Simplification Act: A Guide for Admissions Professionals
The recent passing of the FAFSA Simplification Act marks a significant shift in the financial aid application process. Here are some key strategies that admissions departments can adopt right now to communicate effectively with prospective students and their families.