Raise Your Glass: VisionPoint Celebrates 20 Years of Higher Ed Marketing Excellence
The visionary behind our sustained success, Diane Kuehn (Founder & Chairperson of VisionPoint), opens up about the road to year 20, the milestones along the way, and the importance of culture.
Integrated Marketing: Higher Ed Marketing 101
In higher ed, integrated marketing is key to the all-important conversion at the end of the engagement funnel. But what exactly is it and how do you implement it?
Governance How the 5 Rs Protect You From the ‘Frankensteining’ of Your Website
Truly successful websites have a plan in place that allows them to maintain the website’s integrity and improve in quality over time. The challenge that many marketers face is establishing this plan and making it stick. This presentation will explore: How to establish a governance plan that defines the rules and procedures around how your […]
Building a (Brand) New Tomorrow Part 2 Leveraging Your Brand Promise to Transform Your Enrollment Marketing Strategy
There are two keys to any brand-driven marketing strategy. The first is to ensure you have a true, compelling brand story to tell. The second is to tell that story in the most compelling ways possible to the right audiences. Download this presentation to learn how Gardner-Webb University embraced a brand-driven marketing approach that led […]
How NC’s Oldest Community College Sparked a Brand Transformation (And How You Can Too)
Too often, colleges and universities think of their brand as a logo or tagline. A strong brand is not just what you say, it’s who you are. It’s what you do. Download this presentation to learn how one community college’s new brand promise elevated public perception and motivated target audiences to enroll, invest, engage and […]
Information Architecture The Steps to a Smooth Redesign
Information Architecture (IA) is the foundation of your institution’s website. If your audiences are having trouble finding what they’re looking for, it’s often because the IA is poorly planned. Ironically, IA is often overlooked during a website redesign. Download this presentation to learn best practices for creating an audience-driven user experience for your higher education […]
Beyond “Hire” Education: Building a New Brand Promise for the Liberal Arts
In the loud and contentious debate about the ultimate purpose of a college education, two philosophies often get pitted against one another.
Kicking Off a New Brand at Gardner-Webb University
Three weeks ago, a group of VisionPointers had the pleasure of joining Gardner-Webb University for their official brand kickoff.
Why Some Branding Investments Fail and How to Ensure Yours Doesn’t
How many times has your college rebranded with a new tagline or logo resulting in nothing beyond redesigning and reprinting all your marketing collateral?
Roles, Responsibilities and Your Website
Chances are you’ve been in a similar situation before. Your website is either impossible to update because of limitations with your content management system (CMS) and how it’s set up, or your site is a little too easy to update. There should be rules in place to ensure that the look, feel and content across your site is consistent and in line with your brand. That’s where defining clear roles and responsibilities for your site comes into play.