When 1+1 = 3…How Ad Platforms Measure Conversions
Conversions are a foundational element of digital marketing. Having said that, they can also be exceptionally confusing. Given this, let’s start at the very beginning – What is a Conversion? Put simply? Just about anything can be defined as a conversion. A lead? Absolutely. An application? Sure! A click? If you want it to be. […]
Word Matters: How the Words You Use (and How You Use Them) Give Insights Into the Student Prospect Journey
It’s not just what you say or how often you say it. Where, when, and how you communicate with prospective students can generate valuable insights into the overall enrollment process. Words and Their Meaning The ultimate meaning of a word can vary based on how we use it. In linguistics, this is referred to as word […]
The Great Die-Off
Why U.S. colleges are closing at an unprecedented rate, and how institutions can adapt by effectively articulating their value proposition to prospective students.