Your Enrollment Funnel Is Upside Down (And Your Content Strategy Probably Is Too)
We surveyed more than 1,000 traditional-age prospective undergraduate students, and the findings should change how you think about every page, email, and social post you produce.
Building a Strategic Enrollment Playbook for Your Institution
How marrying higher ed marketing and admissions through a unified enrollment playbook drives ROI, boosts yield, and eliminates institutional silos.
Why Your CRM and Ad Platforms Disagree (and How to Bridge the Gap)
Tired of your marketing and enrollment teams arguing over conflicting data? Discover how to reconcile ad platform conversions with your CRM metrics to build trust, align your teams, and track actual outcomes.
Breaking Through the Sea of Sameness in Higher Education Marketing
Learn how to differentiate your brand, connect with students, and drive enrollment results by breaking through higher ed’s “sea of sameness.”
Navigating Yield and Melt for the Class of 2026
Brent Beam tells a story about walking into his senior director’s office back when he first started as an assistant director of admissions. He was smiling ear-to-ear because he had just helped his first student through the application. But his director looked at him and simply said, “Great. Now the hard work actually starts.” In […]
GVSU Celebrates Four Educational Advertising Awards with VisionPoint Marketing
VisionPoint Marketing is thrilled to celebrate our partner, GVSU, for their outstanding achievement at the 41st Annual Educational Advertising Awards.
A Guide to Quick-to-Market Digital Campaigns for Higher Ed
Sometimes when you’re behind, speed itself has to become your strategy. Let’s talk about launching Quick-To-Market (QTM) digital campaigns.
Student Search Strategies for a Changing Digital Landscape
Here’s how institutions can adapt their student search strategies to remain sustainable and successful in this shifting environment.
Exercises to Improve Your College’s Brand
Before you start a full rebrand, here are three practical frameworks that you can use to strengthen and improve your college’s brand.
How to Build a Brand Strategy for Higher Ed
Brand strategy for higher ed is the connective tissue between where your institution is today and where it can be tomorrow.