Analytics Guru Joins VisionPoint Marketing to Help Tackle the Enrollment Growth Challenge
Posted: May 5, 2020
Raleigh, N.C. – May 5, 2020
VisionPoint Marketing hired one of the industry’s leading minds in predictive analytics to help our clients harness the power of data to grow enrollment.
Brandi Stoker recently joined the growing VisionPoint team as our Marketing and Media Analyst. An accomplished authority in marketing automation, Brandi brings with her hands-on experience working in customer relationship management (CRM) platforms like Hobsons and Slate.
As the pioneering hire in one of the agency’s newest roles, Brandi helps institutions tackle the greatest challenge in higher education: enrollment.
“I have been fortunate in my sixteen-year career in higher education to work with almost every student population at both private and public institutions and have held administrative leadership positions within enrollment management. I have led faculty and staff to develop cost-efficient, attractive academic programs that intrinsically grow enrollment due to demand,” Brandi says.
“Joining VisionPoint has afforded me the opportunity to continue working closely with institutions to evaluate their approach to increasing enrollment by optimizing lead nurturing strategies as well as leveraging their CRM platform to make data-driven decisions that really work.”Brandi Stocker
Brandi will work hand-in-hand with institutional marketing and admissions teams to set up automated communications, multiply the number of qualified enrollment leads, and provide much-needed guidance on how to use CRM systems to their full potentials.
Like VisionPoint itself, Brandi brings years of experience in higher education, where she served in a variety of enrollment management and student affairs positions. Her unique skill set is also key to the advancement of VisionPoint’s first-of-its-kind Analytics Decision Engine that enables institutions to trace specific marketing tactics with proven enrollment outcomes – a much-needed ability in a sector where limited marketing dollars must be spent wisely.
“Brandi brings to VisionPoint and our client partners a unique and winning combination of well-earned academic credentials, a strategic mindset, and years of tactical experience within the university setting,” says Diane Kuehn, VisionPoint’s CEO. “She’s brought her expertise to bear across an arena of higher ed sectors and audiences, from non-traditional, adult students recruitment, to CRM strategy and implementation and marketing analytics.”
Before joining VisionPoint, Brandi led graduate recruitment and retention efforts at Eastern Kentucky University, published research on online learning trends and delivered numerous keynote presentations on topics that range from intervention strategies for increasing retention to institutional leadership training.
With a doctorate in Educational Leadership and Policy Studies, Brandi adds Eh.D-level certainty to VisionPoint’s consultative prowess, helping more institutions make data-driven decisions that lead to sustainable growth in an increasingly competitive marketplace.