Trends and Expectations From 1,000 of Today’s Nontraditional Students – and How Institutions Can Rise To Meet Them
Our new adult learner study reveals surprising, never-before-shared insights into one of higher ed’s most vital—and often misunderstood—audiences. Based on a proprietary survey of over 1,000 adult learners across the U.S., VisionPoint Marketing’s research uncovers who they are, what motivates them, where they spend their time, and what messages actually resonate. Spoiler alert: You’re probably underestimating YouTube and overestimating LinkedIn.
From nuanced learner profiles to channel-specific media habits, this study gives enrollment leaders and marketers the actionable intelligence they need to connect with adult learners more effectively. Whether you’re trying to increase enrollment, improve campaign performance, or refresh your messaging strategy, this data-packed resource will change the way you approach this critical population. Download the 60+ page study below and transform your enrollment marketing efforts.
