A key member of the VisionPoint creative team, Shivani is a Graphic Designer focusing principally on web design projects. Her professional aim is to always serve client marketing goals by using creativity and innovation to produce beautiful, functional and user-friendly websites.
In her work, Shivani collaborates with information architects and developers to produce the best possible end product for the client, while still staying true to the strategy and specific goals behind each project. She makes sure to leverage the latest opportunities for interactivity and functionality in design to deliver brand-driven experiences that engage a target audience. She also pitches in to present website design concepts to clients, guiding them through the design to show how the site will work for them.
In addition to her web design work, Shivani lends her design skills to digital advertising campaigns and produces eye-catching illustrations and infographics for a variety of projects. She has also played a key role in the evolution of VisionPoint’s own brand identity and marketing collateral.
Shivani’s destiny was pretty much laid out from the time she took “Principles of Graphic Design” as an art elective in high school. Since then, she has always had one goal: to be a designer. For Shivani, design isn’t just about self-expression; it’s about communicating on behalf of your clients. It’s no surprise, then, that she found a perfect home at VisionPoint, first as a Graphic Design Intern and now as a full-time Graphic Designer.
“VisionPoint has given me so many opportunities to learn and grow as a designer. I’m constantly amazed by the impact of the work we do, and I enjoy the challenge of finding innovative solutions for our clients. One of the best feelings is seeing our web work move into development and eventually get launched after all the hard work our team members put into it from start to finish.”
Shivani is a graduate of Meredith College and holds a BA in Graphic Design. At Meredith, she participated in multiple design internships with the American Dance Festival, FatCat Strategies and, finally, VisionPoint. She was the President of the AIGA (American Institute of Graphic Arts) student group at Meredith during her senior year.
When she’s not creating incredible designs for her clients, Shivani can be found exploring the globe and her hometown of Raleigh, North Carolina. She once traveled to India, England, France, Canada and her family’s native Sri Lanka all within the span of one year. Shivani loves trying her hand at cooking, especially learning how to recreate her mom’s Sri Lankan recipes. And she’s never met a dog that she doesn’t want to play with.