Joshua Dodson, Vice President of Marketing and Innovation, knows higher ed inside and out. His career experiences as an adjunct instructor, a university director of digital marketing, a web analytics strategist, and a co-founder of a higher ed marketing firm make Josh a powerhouse knowledge resource for our clients.
A strategic marketing leader who is known for consistently anticipating market trends and building consensus, Josh leads VisionPoint’s Integrated Marketing team directing all traditional and digital marketing strategy and planning, search engine optimization (SEO), quantitative research, and analytics. He brings an exceptional ability to execute tactically and measure ROI to every project.
Josh is a firm believer in the importance of building integrated marketing campaigns that deliver on all fronts. "In the coming years, the successful schools will be telling their brand stories in a way that's both measurable and optimized for new technology." Taking an integrated approach to your marketing campaigns is absolutely key.”
Josh’s experience working both inside higher ed and as an outside consultant gives him a unique perspective our clients find invaluable. Before joining VisionPoint, Josh was a key player in helping many universities modernize their enrollment and marketing programs. He’s led digital marketing efforts at Bentley University, Southern New Hampshire University, Eastern Kentucky University, and Lincoln Memorial University. In fact, his work at Bentley resulted in the most marketing-generated leads in the university’s history.
Josh’s expertise also makes him a sought-after speaker. He has delivered more than 20 presentations, keynotes, and workshops at national higher ed marketing conferences and taught more than 500 students as a faculty member with HigherEdExperts.
When he doesn’t have a gleam in his eye about a new SEO project, Josh can be found playing guitar and having fun exploring the Raleigh area with his wife and their three kids.