VisionPoint Marketing is a rapidly growing integrated marketing agency, recently ranked in the top 5 best employers in North Carolina and we are looking for a Marketing Specialist to join our growing Integrated Marketing team. An entry-level position, the Marketing Specialist will assist our team by executing various tasks in support of our digital and traditional advertising campaigns, including but not limited to research, campaign set-up and management and reporting. The Marketing Specialist will work closely with other VisionPointers to ensure we exceed client expectations and goals. We are open to this position being either half-time or full-time.

WHAT YOU’LL DO

  • Collaborate with Strategists in the development of digital marketing strategies and plans for VisionPoint’s clients.

  • Research keywords, target audiences, competitors and other areas that will be used in the development of strategy and/or execution of marketing plans.

  • Assist Digital Marketing Strategists in the execution of marketing across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.

  • Manage and report on marketing metrics within web analytics interfaces and CRMs to produce reports.

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Install and configure analytics including sales funnels and automated reports.

  • Learn and maintain current, in-depth knowledge of SEO and digital media channels including paid search and paid social.

  • Collaborate with other VisionPointers to create landing pages, optimize user experience and improve results.

  • Perform quality assurance (QA) checks for client ad campaigns

  • Participate in various trainings related to Integrated Marketing, including individual, one-on-one and group sessions.

EXPERIENCE & EDUCATION

The ideal candidate would possess the following skills, interest and experience:

  • Bachelor’s degree in Marketing or a related field

  • Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.

  • Currently hold or obtain AdWords and analytics certification within the first 30 days of employment.

  • Strong verbal, written and interpersonal skills.

  • Desire and demonstrated ability to thrive within a team environment.

  • Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.

  • Passion to deliver work that’s excellent and efficient.

  • Ability to effectively plan, anticipate and take proactive, appropriate action.

  • Thirst for knowledge and passion to learn and grow in your area of expertise.

  • Sense of ownership and accountability to the goals, the client and the team.  

  • Willingness to actively contribute to VisionPoint’s culture and embody our values.

  • Experience with other marketing and measurement platforms (MailChimp, BrightEdge, R, etc.) is a bonus.

COMPENSATION

Commensurate with experience.

WHAT WE’RE LIKE HERE AT VISIONPOINT

VisionPoint is honored to have been recognized as one of the top 10 employers in North Carolina for the past three years. At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

APPLY

Do you think you are the perfect fit? If so, please click here to send us your resume along with a thoughtful, well-crafted cover letter telling us why you belong on the VisionPoint team.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.