VisionPoint Marketing is a rapidly growing agency, perennially recently ranked in the top 5 best employers in North Carolina. Our clients are higher education institutions of all sizes and missions from the University of North Carolina to west-coast schools like UC Santa Barbara.

As part of our growth strategy, and in support of our vision to become the country’s most sought-after integrated marketing agency for higher ed, we’re seeking an experienced Director of Strategic Partnerships to lead our sales team. The purpose of this position is to grow VisionPoint’s revenue and business opportunities by leading (as well as personally executing) VisionPoint’s sales efforts with new and existing clients.

We’re looking for a strategic thinker with an analytical mind, strong problem-solving skills, outstanding written and verbal communication skills, and direct experience within an agency.

What You Will Do

  • Develop and implement a business development strategy focused both on financial gain and client satisfaction which fits within VisionPoint’s short and long-term vision.

  • Manage and inspire the sales team aka Strategic Partnerships team in order to elevate the quality and success of work performed, deliverables and results while balancing the well being and long-term success of your team.

  • Lead efforts to develop relationships and partnerships that position VisionPoint as thought leaders and innovators within the national higher education marketing community.

  • Seek out, recognize, evaluate, pursue and close new business opportunities with new and existing clients in order to achieve annual revenue and profitability goals.

  • Create thoughtful, well-crafted proposals and presentations which align with VisionPoint’s values and process, and follow-up and establish collaborative rapport with a prospect’s identified decision-makers.

  • Be responsible, as a lead estimator, for developing accurate cost estimates by predicting hours required based on historical data, team input and VisionPoint’s proprietary methodologies.

  • Represent VisionPoint in high-stakes client presentations, conversations and negotiations with real-time client consultation.

  • Facilitate and lead sales discovery, evaluation, proposals, pitches and related initiatives, from start to finish.

  • Be a principal proposal and pitch creator by understanding prospective clients’ business needs and crafting solutions that will help prospective clients achieve their goals, ultimately converting prospects into client partners.

  • Study and maintain a keen eye on the competitive landscape, actively keeping VisionPoint’s Leadership Team informed of goings-on, trends, opportunities, threats, etc. which may impact our business, positioning and ability to serve our clients.

  • Analyze market trends as well as feedback from clients and partners to recommend changes to client engagement strategies.

  • Leveraging our CRM capabilities, track and report metrics (e.g. new business and existing business sold, weighted pipeline, closing rate, etc.) which indicate the sales team’s progress toward quarterly and annual sales goals. Be accountable for adjusting tactical execution of the sales strategy as needed to meet or exceed your goals.

  • Read, understand, evaluate and diagnose RFPs received. Know which opportunities to pursue (based on knowledge of VisionPoint’s strengths, positioning, closing rates, etc.) and determine and direct appropriate responses.

  • Develop and nurture a network of mutually beneficial professional relationships with influencers and decision-makers within higher education.

Experience and Education

  • Minimum 4-year bachelor’s degree in business, marketing, communications, journalism or other applicable field of study.

  • Minimum 3 years in business development or sales within a fast-paced integrated marketing or web agency environment.

  • Demonstrate excellence in written and verbal communication as well as listening skills.  Our standards for writing skills are high, and we expect candidates to excel in this area.

  • Demonstrate an understanding of VisionPoint’s core offerings: integrated marketing planning and execution, branding and website design and development.

You Must Also:

  • Demonstrate the ability to actively listen and identify opportunities to leverage VisionPoint’s expertise to help a client achieve their goals and then clearly communicate how that can be accomplished.

  • Be a fast learner and have a passion for sales and marketing.

  • Be able to travel a moderate amount when necessary, sometimes evenings and weekends.

  • Demonstrate creativity and a willingness to solve problems where there is no pat answer.

  • Be internally motivated, driven and goal-oriented.

  • Demonstrate empathy for clients, team members, etc.

  • Be optimistic and take the attitude that most problems can be solved.

  • Actively contribute to VisionPoint culture.


  • Experience selling digital marketing services

  • Experience in – or selling to – higher education

  • Experience evaluating and thoughtfully responding to public RFPs


Commensurate with experience.

What We Are Like Here at VisionPoint

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.


Do you think you are the perfect fit? If so, please click here to send us your resume along with a thoughtful, well-crafted cover letter telling us why you belong on the VisionPoint team.



VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.