VisionPoint Marketing is a rapidly growing agency, recently ranked in the top 5 best employers in North Carolina and we are looking for an experienced Digital Marketing Strategist to join our growing team. The Digital Marketing Strategist will be responsible for managing the strategic planning, estimating, and execution of marketing strategies involving media planning, online advertising, analytics, SEO, SEM, CRM integration, marketing automation and lead nurturing. The Digital Marketing Strategist will work closely with other members of the Leadership Team and Account Services Team and report to the Lead Digital Marketing Strategist.  

What You Will Do

Marketing Strategy Development & Execution

  • Responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies and plans

  • Develop, present and oversee the execution of digital marketing strategies for all client and VisionPoint projects

  • Responsible for client contact, organizing information shared by and with the client and ensuring that agency processes are followed

  • Take ownership and accountability for improving VisionPoint processes within the integrated marketing area.

  • Provide subject matter expertise to the Sales/Marketing Department in the development of proposal language and estimates and in the creation of accurate and insightful inbound marketing content  

  • Serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client

Media Planning

  • Develops unique strategies and builds upon current client strategies within the digital arena - including but not limited to online advertising, site optimization, lead generation, email marketing, social media, content marketing - to meet/exceed objectives

  • Develops media plans and guides the execution of marketing and media plans

  • Oversee or directly manage online/digital media buying

  • Offer insights/ perspective for website and IA decisions as well as content development and publishing

  • Collaborate with internal teams to create landing pages and optimize user experience  

  • Interfaces with Creative and Tech team for content marketing, SEO and ad development and implementation

Analytics & Data Insights

  • Consults with clients regarding KPIs and data capture and reporting

  • Designs and implements lead nurturing workflows

  • Maps engagement processes from content and marketing strategy as well as integration with CRM

  • Plans and manages the implementation of analytics and attribution systems

  • Responsible for marketing execution in both online and traditional channels as well as working with web analytics interfaces and CRMs to produce reports  

  • Owning and maintaining site analytics, metrics, and campaign reporting

  • Identify trends and insights, and optimize spending and performance based on the insights  

Search Engine Optimization

  • Audits for adherence to search engine guidelines and best practices

  • Provide input for content development and publishing

  • To ensure that website projects are informed by up-to-date SEO and/ or lead generation best practices, implement tags and code associated with advertising and analytics products used on client websites

Experience and Education

The ideal candidate would possess the following skills, interest and experience:

  • Outstanding verbal, written and interpersonal skills as a critical, strategic thinker

  • Bachelor’s degree in business, marketing, communication or a related field

  • 5+ years related experience in digital marketing

  • Deep understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data

  • Experience with media planning, content marketing, SEM/SEO, PPC advertising, CRM, lead generation, and quantitative analysis (your experience must be direct not that you have hired an agency to do this work)

  • Must be prepared for a fast-paced environment and be comfortable making decisions

  • Professional demeanor, poise and appearance

  • Impeccable organizational skills, attention to detail and follow-through

  • Highest standard of quality and efficiency

  • Ability to effectively plan, anticipate and take appropriate action in a proactive manner

  • A flexible attitude with respect to work assignments and strong desire to learn and grow each and every day

  • Actively contribute to VisionPoint’s culture

Compensation

Commensurate with experience. 

What We Are Like Here at VisionPoint

VisionPoint is honored to have been recognized as one of the top 10 employers in North Carolina for the past three years. At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

Apply

If you think you’re a great fit, please click here to apply. Be sure to include a well-crafted email telling us why you belong on the VisionPoint team.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.