The purpose of this position is to grow VisionPoint Marketing’s revenue by discovering, researching, evaluating and nurturing new business opportunities and prospects, particularly within the higher education industry. The position will identify new business opportunities that are a good fit for VisionPoint’s capabilities and then recommend solutions that will help prospective clients achieve their goals, ultimately converting prospective clients into customers. The Business Development Manager will represent VisionPoint professionally at various industry events and conferences and will in many instances provide one of the first impressions outsiders and prospective clients have with VisionPoint Marketing. In addition to growing relationships with prospective clients, the Business Development Manager will be expected to support the Account Services team by scoping, estimating and creating proposals for existing clients when opportunities arise. The Business Development Manager will report to the Director of Marketing and be a key player on VisionPoint’s Sales & Marketing team.

What You Will Do

At VisionPoint, the Sales & Marketing team work together to position VisionPoint as a thought-leader within the national higher education landscape, identify opportunities that can lead to profitable business relationships and ultimately convert those opportunities into clients. Our Business Development Manager is someone who can apply outstanding written and verbal communication skills, a tenacious attention to detail and a thoughtful/strategic approach to support both sales and marketing initiatives within our team.

Sales Responsibilities

  • Maintain a customer and prospect database (CRM) consisting of new leads and prospects and communications sent to new and existing VisionPoint Marketing clients.

  • Conduct timely follow-up and nurturing of new business leads obtained from VisionPoint’s internal marketing efforts (e.g. conferences, newsletters, content offers, etc.).

  • Respond to and follow up with business opportunities by email, mail, telephone and personal visits involving other VisionPoint team members where appropriate.

  • Facilitate, lead and document prospect and client discovery meetings including pre-meeting research to accurately evaluate client needs.

  • Based on identified client needs, be responsible for figuring out potential solutions and crafting compelling written proposals that ultimately result in profitable revenue and relationships.

  • Follow up on submitted proposals and work collaboratively with other VisionPoint team members to plan pitch presentations that speak to clients’ marketing goals, needs and concerns.

  • Be responsible, as a lead estimator, for developing accurate cost estimates by predicting hours required based on historical data, team input and VisionPoint’s proprietary methodologies.

  • Collaborate with internal VisionPoint resources including, but not limited to, the Director of Marketing, President & CEO, Senior Strategists, Account Services, Director of Technology, etc. to develop and present logical suggestions for how VisionPoint Marketing can help clients achieve their goals.

  • Seek out new business opportunities (outside of those which present themselves) and coordinate discovery or engagement opportunities between client decision makers and internal team such as the President & CEO, VP, Director of Marketing, Senior Strategists and other VisionPoint team members which lead to new business.

Marketing Responsibilities

  • By researching industry and related events, identify opportunities for VisionPoint to enhance its positioning within the higher education landscape.

  • When needed, professionally represent VisionPoint Marketing as an exhibitor and attendee at various local and national events as part of our support of the higher education marketing community, ultimately to build brand awareness and generate demand for VisionPoint Marketing’s services.

  • Collaborate and contribute with other VisionPoint Marketing team members in the planning and execution of VisionPoint’s own marketing activities including the creation and facilitation of webinars, presentations and other marketing collateral.

General/Administrative Responsibilities

  • Perform internal administrative duties in a complete and timely manner including time tracking, meeting attendance and participation, etc.

  • Everyone at VisionPoint is expected to step outside of the box and explore new territories. As part of our culture, all VisionPointers are expected to possess an unquenchable thirst for knowledge and be actively engaged in their own professional development.

  • Be a “good citizen” of VisionPoint Marketing by serving as a positive role model for peers, future employees and interns.

  • Be actively engaged, as a cultural leader, in VisionPoint Marketing events and activities such as Summits, team-building events, holiday celebrations, fun Fridays, etc.

Experience and Education

Think you’ve got what it takes? VisionPoint is looking for a team member who can do more than just get the job done. We’re looking for someone with an upbeat, positive attitude who not only contributes, but embodies our company culture, ultimately helping us grow as a team. The ideal candidate would possess the following skills, interest, and experience:

  • Must demonstrate outstanding written and verbal communication skills.

  • Must demonstrate a tenacious attention to detail.

  • Must demonstrate the ability to think logically, strategically and present information concisely.

  • Must demonstrate an ability to actively listen and identify opportunities to leverage our company’s expertise to help a client achieve their goals and then clearly communicate how that can be accomplished.

  • Must be able to travel a moderate amount when necessary, sometimes evenings and weekends.

  • Minimum 4-year bachelor’s degree in business, marketing or other applicable field of study.

  • 3-5 years experience in sales/business development or agency experience.

  • Must be internally motivated, driven, goal-oriented.

  • Must demonstrate empathy for clients, team members, etc.

  • Must be optimistic and take the attitude that most problems can be solved.

Added Bonus

The items listed below aren’t absolutely required for this job, but they add a little something extra to your application if you have them.

  • Understands high-level marketing principles including but not limited to websites, SEO, social media, content development, email marketing and integrated marketing plans.

  • Able to handle situations where there is no pat answer.

  • Experience working within or serving the higher education industry.

  • Experience with Adobe inDesign.


Commensurate with experience.

What We Are Like Here at VisionPoint

It's absolutely essential that future team members fit within – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are entirely dependent on whether we all, as individuals, embrace and live out our values. We want to see the Vision Points become more and more manifest in our work and our relationships, and we'll only hire other team members who share that desire.


Do you think you are the perfect fit? If so, please send us a thoughtful, well-crafted email telling us why you belong on the VisionPoint team along with your resume to with Business Development Manager in the subject line.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.