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A Focus On Higher Ed

Think of your higher ed marketing strategy as a game plan

Strategy vs. tactics. These terms are often a real source of confusion for marketers, even experienced ones. You can write the most beautiful strategic plan in the world, but if you fail to think about and incorporate tactics (the tools and techniques to execute it), the plan usually sits on a shelf without ever actually being implemented.

A key part of being a digital marketer is reading and analyzing analytic reports. Reports give marketers insights into what’s working and isn’t working in a digital marketing campaign. With so many different metrics, marketers can be at a loss at where to begin. If you’re finding yourself a little lost in the metrics you’ve come to the right place!

Emblazoned on the front of the new UNC Charlotte homepage, these big and bold words usher viewers into the redesigned website. Behind the text, eye-catching videos flash, showcasing the overwhelming variety of opportunities at UNC Charlotte - from a dance class to a percussion concert to a football game. Engaging, user-friendly and vivid: the website has been completely transformed.

Weekly Stats

Marketing Puns
Important Meetings
Clif Bars
Caffeinated Beverages