Cheryl Case

Senior Copywriter

Cheryl has a very keen b.s. detector (and 30 years in advertising have only made it more sensitive), which is one of the major reasons that her work is so effective. She pushes clients, and account managers, and herself, to build communications only on information that is both meaningful and credible to the target audience.

As a writer and creative director at a number of respected agencies, Cheryl has applied her unique brand of creative magic to a wide variety of products and services. A brief sampling from the list includes IBM, McDonald’s, DuPont, Siemens Medical Systems, Trane, Caterpillar, Wrangler Home, and Nortel Networks.

Cheryl’s work in direct mail has earned international recognition, with three top awards from the Direct Marketing Association. She has received scores of local, regional and national awards for creative excellence and her work has appeared in Communication Arts and Print magazines.