Web Marketing Case Studies

Faced with a website that was difficult, if not impossible, to navigate and that continually generated office phone calls regarding where content was located, the NC State Jenkins MBA program reached out to VisionPoint seeking a website redesign. Their existing website presented dry, ‘just the facts’ content and uninspired design, and did not speak to the unique qualities of the Jenkins MBA program.

Paladin and Associates is a Raleigh-based executive team that works with companies to eliminate roadblocks to success through an insightful understanding of changing business dynamics and operational requirements. Faced with the unwieldy combination of a high quality output and a low-traffic website, Paladin turned to VisionPoint Marketing to generate more qualified leads, expand its brand image on a national level, position the company’s expertise and differentiate the firm from itscompetitors.

Affordable Care, Inc., a healthcare practice management company that provides services in 29  states while continuing to grow, needed to expand its reach in search results pages for the key  term “dental implants.” To successfully meet the challenges for this highly competitive search term, Affordable Dentures chose to partner with VisionPoint Marketing to deliver effective paid search  results. The term “dental implants” represented a core service offering and although the company was an industry leader for the key term “dentures,” it was losing out on customers who were  performing searches for the newer dental implants being offered in the industry and finding only competitor websites in the search results.

A national decline of interest in family medicine among medical students, caused Duke Family Medicine Residency Program to close its doors to new recruits for over a year while the University reconsidered its approach. When the decision was made to continue the program, Duke was faced with less than three months to re-launch the program at the nation’s largest  annual conference. In addition, they were still facing fierce competition due to the shrinking pool  of potential family medicine residents.

Not many people really knew what Nomaco did. On the one hand, they make products out  of foam that serve a number of diverse industries from construction to packaging to aquatic  leisure and beyond.

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