Web Marketing Case Studies

Client:

Optimizing an Education Website in the Highly Competitve Arena of Distance Learning

The University of North Carolina at Greensboro (UNC-G), founded over a century ago, is one of 16 public institutions in the University of North Carolina system.

UNC-G’s roots are firmly planted in traditional education, yet it recognized early on that distance education was taking hold and becoming an increasingly popular alternative.

Client:

How VisionPoint Marketing helped reinvent a 30 year-old institution

CIIT, a world-renowned research institute located in the Research Triangle Park, approached VisionPoint Marketing with the challenge of putting shape to their vision of a sixty-five acre collaborative campus that brings together local universities, federal agencies, and pharmaceutical companies to develop new and safe medicines. Having not been through anything like this before, they were unsure of how to proceed and what to do so they were looking for a trusted partner to help guide them.

Client:

Delivering strategic results while developing a long term consulting relationship for a growing MBA

Being the youngest of three might be okay for close-knit families, but it can put you at a distinct disadvantage when you’re the youngest and least established of the top three MBA programs in a very competitive region. NC State’s young MBA program holds a unique position in the marketplace as the ‘real MBA’ in that students work with real clients - such as IBM and GlaxoSmithKline - on real projects, with real results.

Client:

How a ‘technology MBA’ really lived up to its name

The NC State Jenkins MBA program realized the importance of social media, especially in today’s higher education marketing efforts but was struggling to utilize it in an effective way. The program reached out to VisionPoint for help developing strategic social media resources for its current and prospective students that would propel the program forward while driving more leads for qualified and interested applicants.

Client:

Delivering immediate results while building a solid foundation for a young and growing MBA program

The NC State Jenkins MBA program reached out to VisionPoint seeking a website redesign during a time of year when prospective students were actively searching and applying for MBA programs. During early research efforts, VisionPoint had already uncovered that the programs’ top goal was to increase enrollment, therefore missing this window of opportunity to reach prospective students could not be justified. An interim solution was needed that would increase the number of students seeking enrollment in the Jenkins MBA program while the strategy and design phases of the website were being conducted.

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