Tangible, actionable and measurable.

Whether you call it a functional plan, or a tactical plan, or a marketing communications plan, it operates as the day-to-day roadmap of the marketing activities designed to meet your business objectives.

At VisionPoint, we approach your marketing plan from one of two directions.

Starting with a revenue goal.

Achieving a specific revenue objective generally requires incremental sales. Using your average revenue per sale and your conversion rate, we calculate the number of raw leads that need to be generated and determine which tactics are most likely to generate the right kinds of leads. From there, we develop a plan with recommended tactics, frequency, milestones and costs.

Starting with a budget.

If your company has already established a budget for marketing activities, we determine the optimum marketing mix for spending the dollars, and tell you how many leads you can expect from each tactic and how much revenue could be generated from those leads.

In either case, the ROI we’re working to achieve is carefully considered and clearly spelled out. And as the plan is put into effect, ROI is measured and reported to you.

Working SMART.

At VisionPoint, we’re committed to the SMART criteria used by most expert planners. So all of the marketing plans we create for clients follow the acronym and are Specific, Measurable, Achievable, Relevant and Time-bound.

It is, quite simply, the smart way to work.